5 of the Most Successful Programmes to make Brand Collaboration Easy for Bloggers

Hello, hello. It’s me again, with another blogging post. I was just thinking recently about how much I love scrolling through some of my favourite brand and influencer connection websites, and it hit me that I should write about them. Main reason being, I joined heaps of them when I started blogging and some are just totally useless. Hopefully this kind of thing will help you out and prevent you from enduring the same hardships – exaggeration there – I once did.

The type of websites I am talking about are ones which feature both brands and influencers. How they (normally) work is that a brand will post a ‘campaign’, whereby they are looking for a number of influencers who can promote their product. The campaign may be paid or unpaid, but the product is usually gifted. Bloggers, or influencers, can then apply to be selected for the campaign. I have seen this work the other way around, whereby bloggers are approached by brands, but honestly it’s a lot more awkward for an influencer to gain exposure that way. As I am writing this post from the perspective of a blogger/influencer, we will talk about the easiest sites for that side of things. If I ever own a brand, some day I might be able to write about it from the other point of view. That day isn’t today.

As someone who is a blogger, and a technically-speaking-influencer (though I hate that word and am not sure I’ve ever influenced anyone on anything), these are my top 5 websites of choice.

This post contains affiliate links, meaning that I will earn a small amount of profit if you choose to purchase something through my link. It will come at no extra cost to you, though, and means that I can continue to work on my blog. 

1. The Blogger Programme

I am a lazy person. I like to do what I’m passionate about, but the easy option is always intriguing to me. You know that phrase “Work smarter, not harder”? I think The Blogger Programme is for people who live by that phrase.

Most of these websites require the blogger to write about themselves and why they feel they suit a campaign. When you send off an application, you’re encouraged to big yourself up. You should mention your stats, social media followings, personality, blogging niche, etc. Whilst this is fun to type out, after the first 5 times it gets a little tedious. I hear what you’re saying – just copy and paste it! – but when your stats are constantly changing there’s still work involved in applying to numerous campaigns every day. Honestly, I’ve sat doing it for hours at a time.

The Blogger Programme is the only one of these sites (that I know of) that keeps your stats on your profile and allows you to just click ‘apply’ on a campaign and be done with it. It’s exceptionally handy and convenient, and you know you have the same chance as everyone else; no one has sent off a unique portfolio. Everything to ‘make you stand out from the other applicants’ has been taken care of by the website updating your necessary stats.

The Blogger Programme also handily tells you any reasons you cannot apply for a campaign, such as not fitting age or follower count requirements, and lets you know when you’ve been rejected or accepted through their automated on-site messaging system. This seems a bit unimportant, but with a lot of these websites you’re just left hanging for the next four weeks and eventually you have to come to your own conclusion that you were rejected or the brand forgot about you. The Blogger Programme is really quick to update on a campaign status.

Through The Blogger Programme I have formed an affiliation with Miss Diva (ETHICALVANITY30 will get you 30% off, jus’ sayin’) and have worked with a few other brands on single posts, such as Allbeauty. It’s niche specific, so whilst you might be presented with a small number of campaigns it is only because they are all applicable to you and your blog. This saves hours of sifting through random brands. The Blogger Programme also hosts lots of free to attend meet-ups. I am yet to go to their famous London Fashion Week hangout to meet other bloggers and try new goodies, as I’m never in the right place at the right time. Some day I will make it, though. And if you have over 100k followers, you can go on their free luxury trips.

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2. Glambassador

You know when people say stuff like ‘oh so you’re a fan of [insert an indie band who just made it big here] then, name five of their songs!’? I think I should be doing this with Glambassador, but asking you to name their various launches.

I signed up with Glambassador years ago; I’m delighted to see how much they’ve grown as a site since then. The most recent stat states that there are now 7000 new members a month. This site has hundreds, if not thousands, of campaigns constantly running. You will have to do what I moaned about before, in that you need to enter a pitch every time you apply – but the brands are a little more high maintenance on this site, paying relatively large amounts for promos.

I have to be totally honest with you: I have only ever had one brand collaboration result out of Glambassador (read my review of the Kinder Beauty Box here!). Reason being, the featured campaigns have rarely been a perfect match for me; either I’ve recognised this or the brand has. I have had a few affiliation results though, so it’s been fairly successful. I definitely feel that this site is worth signing up for, though, as there are tonnes of campaigns that are bound to suit you and your niche!

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3. Heartbeat

This one is a little lesser known, I’m not entirely sure how I ended up signed up with them. However, it’s the collaboration programme where I made my first bit of money online: £15 for a 48hr Instagram post, which I later spent on falseeyelashes.co.uk. Result!

Heartbeat seems to operate mostly through Instagram and Facebook, so if you’re not into that, it isn’t for you. However, my favourite feature is that Heartbeat gives you a set price based on your following , meaning that you don’t have to barter with brands as such. When your account grows, your payments grow. They usually ask you to post a picture and put a link in your bio for 48 hours – the picture tends to be taken by you of something relevant to the link. (They seem to have started with other types of campaigns whereby they send out products for the pictures, too, though I haven’t tried any of these yet.) I’m not one for promoting things I’ve never tried or that are no use to my brand, but if you don’t mind this you will be able to participate in a lot of campaigns. I’m just a bit picky.

If you decide to – for whatever reason – look me up on this site, you should know that my previous campaigns were with my previous Instagram account/email. Therefore, my current account has barely anything on it as I set it up so recently!

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4. Bloggers Required

I’ve been with Bloggers Required for a while now, and whilst there are rarely campaigns within my niche, they do seem to have a huge number of them. They send out a weekly newsletter listing them, and they also have a special newletter with members-only campaigns. I think Bloggers Required would work best for anyone in the parenting, homeware or health and fitness niche. Beauty doesn’t really fit so well, hence I don’t have a huge amount to write about their website.

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5. Ambassadher

The reason I didn’t put Ambassadher at the top is because all the campaigns are US-only and I can never apply. That being said, the amount of emails I receive from them weekly proves that they have a whole host of brands to collaborate with in all different niches. They usually pay you for something simple, like putting up an Instagram picture of a bottle of juice. The best part is, a lot of the products you can buy locally, rather than waiting ages for the item to be shipped out. If you’re US-based, check this out!

(I’m not sure if this is for females only. I’m aware the “her” part implies that, but I don’t know.)

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That’s it for my top 5, though I’ve tried dozens. In all honesty, sometimes it’s better to just email a brand directly to collaborate, as I feel like they barely see your application amongst thousands of others if it’s coming from a programme like one of these. And a lot of these sites you sign up for and never hear from again, whether it be that they have nothing for your level of blogger or your niche. I know a lot of bloggers who love Influenster; I personally don’t use it as there’s a whole complicated points building process before you can be accepted for certain campaigns, which I just don’t have the patience for. These 5 are the easy sites you can depend on.

As always, thanks for reading. Are there any collaboration programmes I maybe haven’t tried, that you swear by?


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